AL AULA

Description

=Inspired by the ancient Saudi Arabian oasis, AlUla (launched in 2024) is the latest crown jewel of Penhaligon’s Trade Routes Collection. It is a breathtaking “Amber Fruity” fragrance that captures the contrast between the scorching desert sun and the lush, shaded sanctuary of an oasis.

The Olfactive Profile (The Scent)

AlUla is a rich, jammy, and spiritual scent. It moves away from the “clean” greens of Lady Blanche and the “creamy” wood of Babylon, opting instead for a deeply mysterious and dark fruitiness.

• Top Notes: A striking opening of Black Plum, Black Pepper, and Turmeric. The plum is the star here—tart, juicy, and syrupy—while the spices provide a dry, earthy heat.

• Heart Notes: Saffron, Guatemalan Cardamom, and Tobacco. The saffron adds a leathery, golden texture, while the tobacco creates a sophisticated “hookah-smoke” haze that feels incredibly regal.

• Base Notes: Frankincense (Incense) and Vanilla. The incense is high-grade and organic, smelling like ancient resin burning on a monolith, softened by a dark, non-gourmand vanilla.

The Presentation: A Desert Mirage

AlUla follows the Trade Routes aesthetic but features unique artwork that pays homage to its namesake location.

Why It Is a Luxury Statement

1. A Cultural Tribute: It is a rare Western tribute to the Incense Road, making it highly sought after in the Middle East and among collectors who love “Plum & Incense” profiles.

2. The “Plum” Accord: Penhaligon’s has perfected a “Madagascar Plum” note that feels hyper-realistic—smelling like fruit ripening in the vaporous desert heat.

3. Gender Neutral: It is a true unisex masterpiece. It has the sweetness for feminine appeal but enough smoke and spice for a masculine edge.